Public Relations
Carolyn McClair Public Relations started as, and will always be, a unique boutique. We know our clients inside and out - not just who they are, but what they are and what they stand for. We develop results-driven public relations plans to effectively communicate our clients' messages and images. While publicity may not always be at the forefront, we continually help our clients meld their personal lives with their professional lives. Through speaking engagements, community service and/or carefully crafted special events, we help customers give back to the world that has supported them.
Whether it's a subtle, on-going strategy or an in-your-face campaign, CMPR is accountable to you and your business from beginning to end. We are dedicated, tenacious, professional and polite. We are consultants, advisors, even friends and family. We structure goals and advise you on the most realistic approach. Most of our clients are repeat customers. In fact, some of them joined us in 1989 and remain on the roster today. That says longevity, stability and delivery, and that speaks volumes. |
Publicity
Carolyn McClair Public Relations is committed to being proactive, not just reactive. We stay on top of world and industry news and we find a perfect fit for our clients stories. We don't wait for our telephone to ring; we are constantly in touch with editors, reporters and producers. We know what they want and when they want it. Why? Not because we asked them or studied them (though we did that, too), but because we've been them. We've been on the other end of the phone, hearing the pitches, seeing the glitches and watching angles unfold into brilliant headlines and informative pieces.
We provide today's news and tomorrow's history. While the facts are what they are, we shape stories to suit each media outlet and to meet our clients concerns and interests. We are results-driven and results-proven. |
Advertising
A full-service advertising agency with placement power and creative prowess, Carolyn McClair Public Relations works with an exceptional team of copywriters, artists, designers and media buyers.
Whether you want to promote day-to-day services, a one-time event or launch a new product, we will create a comprehensive and constructive campaign that is fresh, on course and impactful. |
Marketing Communications
Carolyn McClair Public Relations offers strategic planning for your corporate or individual goals. We help you to add value to on-going business practices. We thoroughly understand market research, target marketing and the importance of remaining consistent in branding.
We develop and produce printed pieces, merchandise and collateral materials to help you reach your goals and enhance your brand. From initial planning, executing media and marketing communications, CMPR is hands on, minds on and right on. |
Image Consulting
Your product is where it should be ... your career is on the move ... the media placements are pouring in ... but, you still just can't get off the ground. Look in the mirror, listen to yourself, but most of all, really see and hear yourself.
Carolyn McClair Public Relations has a support team of hair stylists, make-up artists, fashion consultants and even spiritual advisors to help you be the best you can be while enhancing and building your confidence, image, reputation and integrity. |
Crisis Management
Things aren't always rosy in the real world. Sometimes, we're our own worst enemy or sometimes we just get a bad rap. It's not easy making it to the top, and it's even harder climbing back up after a fall.
Explaining a corporate or personal error is always a risk and sometimes frightening; but, face it, the truth shall make you free. Carolyn McClair Public Relations helps clients to respond effectively and decisively in a timely manner. We develop strategies to defuse and eliminate negative publicity and stabilize your public image. Better yet, we work closely with clients from the onset, advising them on what could happen if as well as what actually is, rooting out possible problems before they happen. |
Media Training
Scared of cameras? Do you know the answers, but don't know how to articulate them? Do you like what you say, but don't like the image you portray? You're not alone. Carolyn McClair Public Relations can help you find a comfort level when dealing with the media or live audiences.
We create questions and perform mock interviews, including videotaping your efforts. We help you formulate succinct, informative answers and comments, teach you to mention your sponsors in a natural fashion or just plain get your points across. We help you with eye contact, body language, hand gestures, voice control, breathing, the power of a smile and more. |
Technical Writing
If you don't have the time, interest or skill to create impactful written materials, Carolyn McClair Public Relation's team of talented researchers and writers can get the job done. Media kits, bios, brochures, news releases, annual reports, newsletters, position papers; you name it, we'll write it. Give us a concept or even the inkling of an idea and we'll give you back a completed piece, on point and on time.
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Event Planning
Whether it's a media conference, reception, wedding, product launch, fundraiser, seminar/conference or any kind of special event, Carolyn McClair Public Relations knows how to throw a party. From concept to location scouting and selection, catering, entertainment, guest lists, invitations, publicity, event coordination and documentation, right down to the clean-up and follow-up, CMPR has you covered.
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Production
With a highly-skilled and seasoned producer on board and a long line of freelance producers and event specialists under our umbrella, Carolyn McClair Public Relations is available to book, produce and coordinate tours for musical groups, authors and speakers. We have successfully linked sponsors with artists and artists with sponsors, resulting in well-branded, well-attended public events. We will create and specialize a national tour or one-off event or execute your plans. We are experienced in the intricacies of touring, because we've done it all and been around the world making winning events happen at every stop.
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